If you are thinking about selling some of your stuff on eBay, obviously you would like to get the best price for your items. No one can guarantee big money, but there are a few guidelines that can help in getting a good price and in giving you a jump on the competition.
Tip 1: Take Photos of Actual Product
Photos play a major part in good eBay selling strategies. If you are selling new unopened products, such as digital cameras and other electronics, many stock photos are available, and for the most part, this is fine. However, if you’re selling your own stuff from home, a description alone won’t always be enough. For instance, if there’s a scratch on a pair of shoes you’re auctioning, buyers want to see it, so show it to them.
Another good reason for taking your own photos is that it sets you apart from the rest. Suppose you are selling an item that is being offered in many other auctions, but everyone is using the same product photos. You have an automatic “in” if you use your own original photo. It will stand out, and so will you.
Tip 2: Be Creative and Honest
When writing the title for your eBay auction, you want to be as creative as possible. Use intriguing shopper keywords and phrases like: ** HOT deal! ** No Reserve ** Rare! ** One-time Only Deal **
Be as creative as you can, but don’t leave buyers hanging. Always title your auctions accurately and specifically. If you are selling a jewelry box, call it a jewelry box. Not only will it help others to find you, but it will also help your auction to be indexed properly in searches.
As for the auction’s description, be honest. If the item is used, say so. If it’s damaged, make sure you have it noted plainly that it’s being sold as is. Non-working electronics can still sell for parts, so be truthful about it. Too many people have been burned on eBay due to a seller’s lack of honesty. Don’t be one of them.
Tip 3: Drop The Reserve Price
Here’s the thing about eBay reserve prices, they’re very frustrating for buyers, and, truth be told, they are costing you an extra fee you wouldn’t have had to pay if you’d simply started the bidding at a more reasonable price. If you must use a reserve price, then by all means, go ahead. But I wouldn’t make a habit of it. People are more likely to bid again and again when they feel they’re getting a great deal, than they would if they see you’re not actually willing to sell the item until it gets to a certain price. I’ve stopped using the reserve feature myself when I’m selling, and if I see it when I’m browsing around, I tend to look elsewhere.
Tip 4: Lower Your Starting Bid
It isn’t always easy to decide on a starting bid, but it really depends on how sure you are of a good final price. One way to find out is to do a search on eBay for the product you’re wanting to list. Change “Sort by” view to “Time: ending soonest,” then take a look at the ending prices. Observe the number of bids as well. Top selling products have many bids, especially when the starting bid was very low. If you know it will sell big, don’t worry that it will stay at $0.99. It won’t.
If you’re selling something you’re not sure about, on the other hand, you might want to venture on the side of caution and put your starting bid at a price that would be more comfortable for you.
Overall, the lower the starting bid, the more likely people are to bid. And the more people to bid, the more likely others will want to join in. Everybody always wants what someone else wants, and it’s never more true than on eBay.
Tip 5: Offer Free Shipping
Anytime you see the words “Free Shipping” on eBay, it’s eye-catching. That alone is enough reason to consider it. Hopefully, your auction will do well enough for you to be able to borrow from the final price to pay for it, but as the seller, it is your choice. Keep in mind, though, that items with free shipping do tend to draw more attention than others that don’t.
Tip 6: Accept Returns
Think about it from a buyer’s perspective, would you want to purchase something from a seller who didn’t accept returns? “No Returns Accepted” are scary words online. Even if you only give a 7-day money back guarantee, it’s still better than nothing.
Tip 7: Leave Positive Feedback
If you have spent even a small amount of time on eBay, then you’ve already discovered that we are all shooting for stars. Feedback stars, that is. We just can’t seem to get enough. We could have 50 people to leave positive feedback, and we’ll still be working for the next 50, and the next. Feedback is a major part of the eBay game and shouldn’t be neglected.
There are no rules about who should leave feedback first, the buyer or the seller, but it really should be the seller. Some withhold their feedback until the buyer gives a review, out of negative feedback fear. Granted, you never know how a person will respond to mail delays that are out of a seller’s control, or a product that wasn’t exactly what the buyer was wanting, but if he or she paid in a timely manner, that is what your review should be about. And it could work in your favor, too. It’s hard to be rude to someone who was nice to you.
As time goes by, you are certain to learn some tricks of your own, but in the meantime, these few suggestions should get you going in the right direction.